Digital marketing is the use of the internet, mobile devices, social media, and search engines to promote products and services to specific audiences.
Key Channels
- Search Engine Optimization (SEO): Improves a website’s organic ranking on search engines like Google to increase free traffic.
- Pay-Per-Click (PPC): Uses paid advertisements where an advertiser pays a fee each time a user clicks their ad.
- Social Media Marketing: Builds brand awareness and engages customers through apps like Facebook, Instagram, and TikTok.
- Content Marketing: Shares valuable blogs, videos, and articles to attract and convert a target audience.
- Email Marketing: Sends targeted messages and updates directly to subscribers to drive sales.